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Video - Qualcomm Presentation: Driving Supply Chain Performance with better Planning, Collaboration, Integration and Decision Making

Mark Utter, Qualcomm's Senior Director of SCM discusses the QCT semiconductor division's supply chain environment and challenges: how they are dealing with increasing complexity, high demand volatility, and short lead time orders in an outsourced environment. Mark discusses how QCT has utilized RapidResponse to enable improvements in their supply chain planning and execution processes.

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