1 Reply Latest reply: Feb 8, 2012 12:06 PM by Gaurav Goyal RSS

    SKU Complexity Analysis

    Dave Jordan Novice

      I have been helping companies understand their sku complexity. Not necessarily with a view to reducing numbers but at least appreciating what each new sku means for them. Some companies have real difficulty in delisting any skus even those clearly not adding value. I have taken a fresh approach and called on those over-paid players in the English FA Premier League to get people thinking out of the box on complexity. http://bit.ly/lz4iQp

        • Re: SKU Complexity Analysis
          Gaurav Goyal Novice

          Hi Dave,


          Just analyze past few years of sales data for all the SKUs.I think it would definitely provide you some meaningful insights about the sales trend.Also,if a SKU is not performing well in a particular market/geoghraphy,try to find out the competitive landscape of the same.It may happen that a competitor is able to sell identical/marginal different SKU in the same geoghraphy after combining some extra/different efforts.


          Moreover,you need to take Top management's view before arriving at the final conclusion.