Richard Notargiacomo is the president of Innovation Focus - Rochester, an affiliate of Innovation Focus of Lancaster, PA and a company dedicated to executive coaching and consulting on new product development and innovations. He is a firm believer in the ability of business processes to positively contribute to a company’s competitive advantage. According to Notargiacomo, nearly all business processes can benefit from using lean principles and being focused on low cost and efficient delivery. Business processes can also be used to procure new market ventures. Notargiacomo refers to Enterprise Rent-A-Car. While most rental car agencies were competing for market share at airports, Enterprise elected to try something new. They offered their cars at collision shops and other places where accessibility was their customers’ main concern. Notargiacomo suggests that everything can be looked at as some sort of process, which really is about getting things done as efficiently as possible. When processes are looked at through the lens of innovation, with the goal of improvement in mind, then they can be directed and leveraged in different ways to best satisfy the customers.