Robert Brands, author of Robert's Rules of Innovation, shares his thoughts on leveraging process improvement as a competitive business advantage. Citing Walmart, Target and Starbucks as prime examples of companies that are reaping the rewards of process improvement, he provides a high-level look at the broad array of possibilities.
- Every product, service and process has a life cycle -- it grows, it matures and it crests -- if you don't continue reinvent and reenergize, Robert Brands says, "You will perish." - With respect to process innovation, Robert firmly believes it's all about how you create value in your supply chain. - In Robert Brands' expert opinion, process improvement offers the greatest return on investment over the longest period of time.