The control tower framework is a great way to react to and meet the retail omni market changes currently disrupting the market place.  This framework provides the means for the large legacy retailers to coordinate their reaction and support of the market changes in a thoughtful and well planned manner.  The control tower framework provides the structure to coordinate the collaboration and engage their partners across the market. This is important in the omni market because the changes impact the entire marketplace and not just one practice, product type or channel.  There are so many different changes and reactions to changes currently disrupting the market place and there is no reason that these changes will level off and the control tower framework provides the method for retailers to coordinate reactions and changes across their entire span of relationships.


The control tower framework allows retailers to collaboration and engage their partners across the supply chain and even can provide a means to integration consumers interaction and collaborative engagement.  This is important in the market because the velocity of change has reached a level where the large retailers especially require this framework to support the collection, communication and coordination across their supply chain without continuously disrupting their internal financial and back office systems. This collaboration layer and framework that can be provided by the control tower allows the large retailers to segregate the change to reduce and improve the management of disruption to their business. 


In addition, the control tower framework provides an integration layer so the retailer can isolate the change and reduce the impact to the integrating systems.  This framework would allow the retailer to format the integration into operational systems to allow new changes to quickly take advantage of functionality without major impact to the systems.  This is very important from a speed to market along with a stability perspective and will then allow the retailer to focus more on detecting and reacting to the next consumer demand rather than supporting and reacting to issues caused as a result of the changes.


Retailers must implement a framework that supports extended collaboration along with simplifications to the integration of new features and functionality in a timeframe that allows them to quickly react and support consumer demands.  There are two sides to this challenge; early detection of the trend and change to meet the trend, and quick turn around of the actual change. I believe that the control tower framework provides the conceptual foundation to support the demands and will help the retailers to gain an equilibrium and balance in detecting and reacting to the disruption in the retail market.


And now for the audience participation portion of the show…

ECommerce will have wide ranging impacts on both the retail and manufacturing sectors.  How can you focus these abilities to improve the consumer's experience? Improving the consumer’s experience will require a re-evaluation of the sales channels, the manufacturing channels and practices and the supply chain channels and practices from the raw materials to the consumers’ homes.  In order to ensure and maintain success in this new reality you must harness the tools and capabilities in many new areas. How can you support these continuously changing requirements?