I do not think that anyone would argue that the rise of mobile technology tools and practices has had a huge impact on the omni channel shopping and purchasing model. The impact of mobile technology on the omni channel market has probably been as great as the impact of the Internet on retail purchasing. This impact is also being driven by the acceptance and embracing of the mobile technology by consumers. This impact, like most game-changing practices, is being driven now by the consumer and the consumer is putting together the tools and capabilities in the mobile sphere in manners that have not been foreseen by the retail market. The retail market and especially large retailers must accept and embrace this fact in order to maintain their success in the future. This is why I have been focused on a robust and flexible foundation to support the changes demanded by the consumer.
I feel this is critically important to large retailers because it is a new trend in consumer demanded and led retail shopping and purchasing capabilities. This is the beginning of a new trend in retail from consumers to support the ability to shop and network in their shopping with friends and family. This trend is driven by consumers and their use of mobile technology and network capabilities. Consumers want to shop with their social network, shopping and retail as a social network trend is going to become the next big trend in retail.
The omni channel mobile factor is going to reshape the foundation and best practices of retailers and the retail industry as a whole. I don’t think I am over inflating this factor, the mobile factor is changing and will change the whole retail industry in ways that we can’t currently imagine, it will change the industry and the industry must embrace the opportunity now so that it can grow and succeed into the future. The only thing that we can be sure of is that we must brace and prepare for the change and more importantly for the velocity of change. Just over the last couple of years, in hindsight, you can trace the velocity of change and the impact on the retail industry as a whole as a result of the mobile factor. This is just the beginning though because these changes have been the result of a growing penetration of mobile technology.
As we reach greater and greater penetration of the mobile acceptance by the consumer we will see greater and greater impact from consumer demands. This mobile factor is really turning the table on the retail industry as consumers are putting together their own solutions utilizing mobile apps to create a shopping network that is focused on their needs. The only thing for sure is the rate of change will increase and this means that retailers must embrace the mobile factor to succeed.
And now for the audience participation portion of the show…
ECommerce will have wide ranging impacts on both the retail and manufacturing sectors. How can you focus these abilities to improve the consumer's experience? Improving the consumer’s experience will require a re-evaluation of the sales channels, the manufacturing channels and practices and the supply chain channels and practices from the raw materials to the consumers’ homes. In order to ensure and maintain success in this new reality you must harness the tools and capabilities in many new areas. How can you support these continuously changing requirements?