I interviewed Chris Armbruster who discussed Continuous Transformation.







It’s great to speak with you today, Chris. I’m looking forward to hearing your views on Continuous Transformation. Before we start can you first provide a brief background of yourself?


Chris Armbruster is a transformation catalyst that helps companies achieve their full operating potential by transforming supply chains, organizations, processes and technology.


What is continuous transformation?


The pace of disruptive innovation is now outpacing the rate of change in traditional business paradigms. Continuous transformation is a shift in the mindset of organizations from thinking of change in terms of projects to creating a culture and operating model that is continuously evolving.


How is it applied?


Continuous transformation is applied by implementing operating models that are explicitly designed to evolve. It means applying agile thinking and accelerating change time to implementation, adoption and value-realization. It's often applied by getting outside-help in areas that are not a core competency.


Where have you seen success?


Continuous transformation is still emergent, but there are great examples of it. Software-as-a-Service (SaaS) models, for example, allow organizations to quickly enable a new operating model. Old school approaches would involve multiyear waterfall methodologies, requiring design, development, testing, deployment and recurring maintenance. With SaaS models, the whole front end of this is already done and organizations can focus on rapid deployment.


Another example is third party logistics providers (3PLs). It's often easier and quicker to get into an emerging market by leveraging a 3PL for logistics that already has market-presence as opposed to building in-market distribution capabilities from scratch.



About Chris Armbruster



Chris Armbruster

Supply Chain Executive | Business Transformation | Strategy | Technology


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