Recently, I read an article on LinkedIn entitled “Why the Dunkin’ Donuts Name Change is Too Little, Too Late.”


In the article, Chris Malone points out that the Dunkin’ Donuts name change to “Dunkin” is “long overdue.” He says, “dropping ‘donuts’ from the Dunkin’ brand name has been a strategic ‘no brainer’ for over a decade and ideally should have been fully completed at least five years ago.”


Malone also points out that Dunkin’ Donuts’ sales growth has been stalled for several years, and that the future of coffee has changed from hot and made-to-order to cold and ready-to-drink. Dunkin’ has been a late entrant into that market, allowing its competitor to gain a huge market lead.


Good things come to those who wait?Page from DDMRP presentation

Patience may be a virtue in our personal lives. In competitive markets, however, it is not a virtue, but a vice.


Former president of the United States, Abraham Lincoln, said it well: “Things may come to those who wait, but only the things left by those who hustle.” (Presidential Humor. Morton Grove, IL: Publications International, 2015.)


Today—for the last decade or longer—a huge change is underway in supply chain management. That huge change—no less than a revolution—is called demand driven material requirements planning (DDMRP).


Who’s using DDMRP? What kinds of success are they creating through its application? You can discover that by reading case studies supplied by the Demand Driven Institute here. The range of industries is huge, including:

  • Aerospace
  • Bio-tech and pharmaceuticals
  • Consumer goods
  • Electronics and technology
  • Forging, metals and machining
  • Make-to-order manufacturing
  • Mixed-mode manufacturing
  • Petro-chemical
  • More…


If you don’t want to be one of those firms waiting for the left-overs of those who hustle, you can learn a lot about DDMRP in less than an hour by watching a Demand Driven Institute’s video. Click this link to watch it.


Once you’ve decided to learn more and start your demand-driven journey, we can help. Feel free to contact us directly, or to leave your comments or questions below.


Don’t get caught waiting for good things that will be captured by your competitors, leaving you with only left-overs.



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