A short while ago, I wrote on the topic of communications and collaboration after having watch the film Arrival. You can read that article here.


In that article, I pointed out that successful collaboration requires, first of all, successful communications. And this means that the companies and trading partners with whom we must communicate must first “become comfortable with our intent, and that comfort level is built on our language. How we think; how we act; how we respond is very much based on our understanding of the language being used to communicate.”


I mention this again because I recently came across a book entitled Scaling Time, co-written by a friend of mine, Matthew Weilert, along with BonnieRobin Watau.


Watau and Weilert set forth in the opening portion of this book the concept of business intimacy.


This concept is not entirely foreign. Tim Sanders wrote on a similar topic in his Love Is the Killer App: How to Win Business and Influence Friends.


In it, Sanders writes: “Be a lovecat…. And that means: Offer your wisdom freely.  Give away your address book to everyone who wants it. And always be human.” [p. 3]


Here are some quotes worthwhile things to remember from Scaling Time:


[B]usiness intimacy is the recipe’s chief ingredient for the pies all businesses want to bake:

      • Innovation
      • Integrity
      • Effective governance
      • Sustainability
      • Reduced waste
      • Short cycle-times
      • The list is endless….


Every aspect of businesses achieving excellence requires knowing and using aspects of business intimacy, because people have to trust us enough to tell us what we need to hear, rather than what they think we want to hear.


[B]usiness intimacy….is a secret ingredient to business success as objectively true as gravity or the sun rising in the east.


[L]ove is essential for communication. By immersing partners in rich dialog, we spin the fibres of acquaintance into threads of friendship. With diligence, character and respect, we can weave these threads into a magic carpet which carries us over the shallow gullies of minor mistakes, as well as the canyons of major blunders.


And then there’s this one:


Why have we buried our faces… in technologies which turn us inward on ourselves? Does it seem our so-called modern digital life feeds selfishness? Does it separate us—both business and family—from everyone else, so we’re lonely in a crowd, connected but not in touch with what matters?


This is a particularly poignant, I believe.


Sadly, we see hundreds of people every day now with their heads down fiddling with their smart devices while real life goes on all around them. Too many end up in car crashes because they can’t put down their technologies long enough to live other vital parts of their lives.


And what about our enterprises and supply chains?

How many companies, executives and supply chain leaders have buried their faces in technologies that turn them inward on themselves?”


How many have spent hundreds of thousands of dollars—perhaps millions—plus tens of thousands of man-hours in an increasingly vain effort to accomplish through technologies what might be gained at a far lower cost if they merely opened up innovative, integrity-based, effective, and sustainable communications with their trading partners?


Shouldn’t we try the simple, less costly, things first?


Shouldn’t we try immersing our trading partners in a rich dialog, spinning fibers that convert arms’-length transactions into bonds of friendship? Are not those collaborative friendships much more likely to carry us over the gullies of minor mistakes and, even, the canyons of major blunders than any technology in our grasp?


What do you think?

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