NOTE: At little side-trip today--something different from my normal fare. I hope you enjoy it. has nearly 250 million active users, of which about 54 million (ca. 22 percent) are Amazon Prime customers. An Amazon Prime member spends about 140 percent more per year at than do non-Prime customers (about $1,500 a year versus $625 per year for non-Prime customers). So, it seems pretty clear why Amazon would like as many as possible to jump on the Amazon Prime wagon.AmazonPrime.jpg


I actually considered Amazon Prime membership, because I buy quite a bit through I even signed up for the free trial membership, but canceled before the trial period ended. Here are nine reasons why Amazon Prime is not right for me.

  1. Call me “cheap,” but I find that a good used book reads just as well as a brand new copy. So, I buy mostly used books. That means fulfillment is general not “by Amazon,” so the free shipping perk doesn’t work for me. I probably save much more by buying used, rather than new, books than I could or would save buying new books, paying for an Amazon Prime membership, and getting free shipping.
  2. “Lightning deals” are meaningless to me because I don’t buy on impulse—at least, if I do, it is such a rare event that the Lightning deals would provide insignificant savings. Most of the Lightning deals are on things I wouldn’t buy anyway.
  3. Since I buy mostly books from Amazon—as opposed to household supplies, for example—free same day shipping is generally unimportant to me. I seldom need a book the next day when I buy one.
  4. I looked at “Prime Video,” and there’s really not much there that interests me. Besides, I already have NetFlix and Xfinity (Basic HD Digital) cable TV. Since what I saw on Prime Video would not supplant what I use most on these other two services, I wouldn’t be saving anything, because I would not be dropping either of the other services.
  5. I don’t really have any interest in most of the programming on Showtime, and I get Starz from Xfinity, there’s no benefit or savings for me from that perk.
  6. I don’t spend a great deal of time listening to music, and what I do listen to I get from my collection of CDs or sources other than anything Amazon Music would offer me. (The last time I bought a CD was probably a decade or longer ago, and I buy timeless classics—like Mozart, Bach and Beethoven—so I won’t be downloading the latest pop music.)
  7. The Kindle Lending Library, unfortunately, seems to offer the best hope of value for me. However, I’m still old fashioned and like—most of the time—to hold a book in my hands. And, since I read mostly nonfiction business books, I also like to have my highlighter handy and mark up my copy. A lending library of electronic books probably won’t satisfy me.
  8. Prime Pantry is probably something I would never use. Going back to “cheap,” we buy lots of store brands—rather than name brands—and get our savings that way. I don’t see that we would ever get the same value for our money from Prime Pantry.
  9. The unlimited photo storage offer had some appeal. But I have more than 40,000 digital images. Just uploading them and downloading them from cloud storage seems like a daunting, time-consuming task—even with my relatively fast broadband connection through Xfinity. I prefer to keep multiple backups on local USB hard-drives that can be purchased now for $50 to $100 per terabyte.


Let me know if Amazon Prime works for you, and why? Call me “curious.”


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