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It is morning in Orlando. The sun is rising. I am speaking this morning at the Terra Technology conference and doing a book signing of my new book, Supply Chain Metrics That Matter. It is my seventh year of speaking at this small, and intimate event.   The world of supply chain is active on my iPhone. Several good friends in consulting roles

Inviting consumers to participate in the product selection and quality review process is a great way to engage the consumer.  People in general are social beings and they will communicate and develop communities to share and socialize both physically and virtually.  Consumers have demonstrated through social networks and the tools