When most people think of supply chain, they tend to think of Henry Ford's linear supply chain, but in today's global business environment linear supply chains and some physical supply chains are becoming obsolete.Supply chains are no longer a one-way street. Today's digital supply chains have to be bidirectional, they need to consider the metadata attached to the content, almost like an email paradigm, but with a payload attached to it.
Can you share your views on your supply chain and whether it has a digital component? Is it become more digital? If so, how?