Lora Cecere (Cecere, L. Building Market-driven Value Networks, Supply Chain Insights LLC, 7/16/2012) published a fantastic report: "Big Data - Go Big or Go Home?"
Survey Details: The research for this report was conducted from April 2012 through June 2012. It is based on discussions with 32 industry leaders currently working on Supply Chain Big Data initiatives. These interviews are supplemented by data from an online, quantitative research survey completed by 53 respondents at over 40 companies.
Objective: To better educate and prepare the supply chain executive for the move to Big Data.
Hypothesis: Big Data is a new concept and is here to stay.