Recently Lora Cecere (Cecere, L. Building Market-driven Value Networks, Supply Chain Insights LLC, 7/10/2012) published a comprehensive report outlining where she believes the market is going.
Survey Details: Based on seven years of research, work with over 300 companies, and four research studies conducted from February through July 2012.
Objective: To understand building a Market-driven Value Network.
Hypothesis: Being demand driven is not sufficient. Instead, companies need to connect market to market.