While developing your collaborative partnerships there are some important question that you must ask yourself and your partners. Can you hope to survive as a growing and thriving organization without embracing collaborative innovation? How does collaboration and collaborative innovation fit into your mission and vision statements? You can see that these questions are not only critical to the success of your collaborative partnerships. These questions are also critical to developing your business case defining the approach, deliverables and benefits expected for your collaborative partnership initiative.
I believe that the more you investigate and flesh out the development of your collaborative partnership business case, the stronger the connection between the success and growth of your organization to the collaborative partnerships will be defined. I also believe that as you develop your business case, you will also further define and better understand the relationships between collaboration and the innovation, growth and success capabilities of your organization and the organizations of your partners. The concept of vested collaborative relationships provides the foundation ‘glue’ that will bring these foundational concepts to success. The question that must be answered in this situation is simply how do you clearly define thes capabilities and in addition to that, how do you define the benefits and opportunities that can be delivered through the collaborative partnerships.
Now we must get back to the original questions I raised at the beginning of this discussion. Let me get to the first question - Can you hope to survive as a growing and thriving organization without embracing collaborative innovation? The answer to that question is - Yes, but the effort to continue to grow and thrive will be much greater without collaboration than with collaboration. Once you understand and embrace this foundational belief I think you will find it much easier to define these objectives and arguments in your business case value proposition. Once you embrace these foundational beliefs your justifications can become focused to support the business case.
In addition to the business case, I believe that once you embrace these foundational beliefs, you must also evaluate and incorporate these beliefs in your mission and vision. To put this bluntly, your collaborative partnerships and the power of collaborative innovations will never be realized until you fully embrace the concepts, privately and publicly. In addition to that, your collaborative partnerships and power of collaborative innovations will never be incorporated into the culture of your organization until you embrace and incorporate the concepts into your mission and vision statements.
Let me go back to reiterate and even reinforce now - Can you hope to survive as a growing and thriving organization without embracing collaborative innovation? As I stated the answer I believe you will also find is critical to embracing this concept - ‘Yes, but’. The ‘but’ in this response is critical to this discussion and will be foundational to your business case and the eventual acceptance of the business case by your leadership. The ‘but’ in this response is also critical to the understanding and incorporation of these foundational concepts in your mission and vision.
And now for the audience participation portion of the show…
Have you considered the impact of developing the win-win partnerships? Where do you see the benefits to the collaborative partnerships? Where do you see the challenges in developing the collaborative partnership?